Williams2 Real Estate, operating for over 20 years in the Cayman Islands and the second largest company of its kind on the island, sought to close the integrity gap in the real estate market and expand globally.

We were tasked with reworking their verbal and visual brand, creating a communications strategy and building a website prepared to scale globally. Our solution focused on leveraging their relationship-centric approach while emphasizing the concept of designing lives, not just selling homes.

We created a brand identity system based on vision and intention, using a window motif that evolved into a frame representing each client's unique life vision. The new website showcased William's comprehensive service, featuring a shape system, property cards with quick-scan icons, and custom galleries, welcoming clients ready to design their lives with the Williams2 team.