Directed during my tenure as Founding Partner & ECD at Anyday.

For Oxy Skincare’s digital transformation, we designed and developed their first Shopify store, modifying an existing theme to create a scalable eCommerce foundation capable of supporting scalable technology for global growth. As part of a recent rebrand, we introduced a fresh visual identity online, directing and incorporating new photography to align with the brand's updated aesthetic.

Our focus was on optimizing sales conversion rates through compelling copy that spoke directly to the pain points of Oxy's ideal customers, addressing their needs more effectively than they could themselves. We also developed an SEO strategy designed to capture organic traffic and guide future content, ensuring long-term visibility in search results.

To enhance the user experience, we implemented a seamless UX strategy that made purchasing both intuitive and enjoyable, already improving customer satisfaction and boosting sales performance.