The University of Guelph’s Arrell Food Institute (AFI) is dedicated to advancing agricultural systems and food production practices through collaborative research, training the next generation of scholars to influence food policies. AFI approached us because their existing website was difficult to navigate, making it hard for users to find relevant information. The old website's structure was disorganized and not built to handle the volume of content AFI needed to share, leading to technical issues in the backend and poor user engagement.

Our solution involved a comprehensive website redesign that reorganized content based on audience needs, ensuring easy access to key research while also future-proofing the site for scalability. The redesigned site features an intuitive layout with reusable design elements, making it easier for AFI’s team to manage and grow their online presence while reflecting the organization’s mission of sustainability, innovation, and ethical commitment.